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ANALYTICS & INSIGHTS
Responsible Gaming Education Month
September 21, 2022
September is Responsible Gaming Education Month and we surveyed U.S. consumers on how the lottery industry can facilitate Healthy Play. With questions from multiple responsible gaming entities, we dispel some common myths and profile the best way for lotteries to communicate odds of winning, important messages and information about lottery games.
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Lottery New Players - Part 2
September 06, 2022
In an April edition of Data in Motion, we examined the surprising number of new players that started purchasing lottery products in the last two years. In this issue, we dig deeper into who those new players are, what games they are buying and where to find them on social media.
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ANALYTICS & INSIGHTS
Conclusion of Fiscal Year 2022
August 23, 2022
The end of June marked the conclusion of fiscal year 2022 for most lotteries. In this edition of Data in Motion, we provide an overview of aggregated sales and gross gaming revenue for both instant and draw games in the U.S.
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ANALYTICS & INSIGHTS
Consumer Research Metrics
August 09, 2022
Consumer research plays an important role in designing products for players. Applying segmentation tools for simplified view of player groups adds even more value and helps lotteries get the most out of their research projects.
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pdf, 4341 KB
ANALYTICS & INSIGHTS
Gas Prices and Lottery Games - Part 2
July 26, 2022
Do gas prices impact lottery sales? In a previous issue of Data in Motion, we examined this question and continue to follow the volatility of the current economic landscape. Our latest report shares more data and another look at the correlation between gas prices and lottery sales.
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ANALYTICS & INSIGHTS
The Expansion of Retail Self-Checkout Lanes
June 28, 2022
Self-checkout lanes – a welcome convenience to some, a misapplication of technology to others. Wherever you might be on this spectrum, there is no denying the fact that self-checkout lanes are more prevalent than ever and being increasingly embraced by retail channels across the board. In this issue of Data in Motion, we examine why self-checkout is on the rise and what it means for the lottery industry.
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pdf, 3030 KB